Today I received an issue of Gourmet (a magazine I've never subscribed to) in the mail. Every so often I receive just such an unsolicited magazine. I'm assuming that's because I'm part of X magazine's target audience and they want to lure me into becoming a subscriber to X by flaunting all of its goodness in my face. But that's not really an option with Gourmet, since they're on their way out - the November issue, which I received today, is their last. And here's the kicker: the magazine was wrapped in plastic, and inside the plastic was a piece of paper that says this:
"Give the gift of Gourmet - only $4....Use the Card [yes, they capitalized Card, but I won't dwell on that] below to send a holiday gift to your favorite epicurean!" The detachable card shows all of the rates and options (12 issues, 24 issues) and even has a "Bill me after Jan. 1" option.
What is this all about?! Were these all bundled up and ready to go before Conde Nast announced the closing of the magazine and they just decided, "Who cares that we're promoting lies? We're sending them!"? Because a lot of people might take this offer and send in their little Cards. And then Conde Nast or whoever deals with these things is really going to have a mess on their hands. I think current subscribers are being bumped to Bon Appetit, or something like that. They'd have to do some serious bait and switch with any newbies.
The sad thing is, I really like what I see in the magazine. If they weren't already out of here, they might have won me over. Bad timing, I guess.
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